To the consumer there is no cost, it’s the agents that pay us to be able to connect to these people wanting the quotes. There are multiple services out there that offer similar services to agents but they may lack in many areas. One, they will blast people’s info to anyone willing to pay for it resulting in the consumer getting spammed for the rest of their life and the agents end up talking to someone who would rather the agent just die. Two, they don’t use natural ways of finding those looking for isnurance quotes. Instead, they will offer a free ipod to fill out a form and the consumer doesn’t realize they’re about to get blasted by every service known to man trying to sell them something, including insurance.

So, while our consumer facing side is US Insurance Online, our agent facing side is All Web leads. This is where the agents sign up to be connected to the consumers looking for quotes.

What exactly is it *I* do is make sure our sites are optimized and available for the search engine spiders to crawl and index under the terms and topics we’re most related to. I am the Director of Search Engine Marketing, but you can call me “Internet Bitchguy”. The techniques and best practices for SEO, SEM, PPC, and of course OPP (yeah, you know meh) are what I’m all about. This is also what we give free classes on in our SEO Austin Meetup group. The first Wed of every month we’ll cover one topic such as local seo, PPC, you name it.